Many of the software products, websites, and mobile apps we develop are public-facing. It is only natural that a campaign to promote these products is necessary for informing the public that these products and resources exist. We are dedicated to providing our sponsors with full-scale, customized campaigns from branding to media buying.
Alabama Identity Protection Program // Marketing Campaign
In 2015, the Alabama Department of Revenue increased security measures to protect Alabamians and the state from identity theft and tax fraud by implementing the Alabama Taxpayer Identity Protection Program. This program required certain taxpayers to go online and complete an ID Quiz confirming their identity to process their tax return.
CAPS worked closely with the ADOR Individual & Corporate Tax Division to develop a comprehensive campaign to promote awareness of this new program to Alabama taxpayers. It was essential that taxpayers understand that this program was a benefit to them and provided an extra layer of protection against ID theft and tax fraud.
Alabama Department of Revenue Internship Program // Marketing Campaign
The Alabama Department of Revenue was looking to expand its recruitment efforts in 2018 with the introduction of an accounting internship program. CAPS was brought on board to help with the development of the recruiting strategies, website updates, marketing materials, and social media plans.
Atlas Alabama // Website Development & Marketing Campaign
The Atlas Alabama website, sponsored by the Alabama Department of Revenue and supported by the governor’s office, was developed concurrently with the establishment of the Alabama Small Business Commission to provide an online portal for entrepreneurs and small business owners to find and access local, city and county small business resources. Read more about the website development process on our Resources page.
CAPS worked closely with ADOR, the governor’s office and the Alabama Small Business Commission to develop a statewide public awareness campaign for Atlas Alabama.
OIVS // Software Development & Marketing Campaign
The Alabama Online Insurance Verification System (OIVS) was created as a method for implementing the Mandatory Liability Insurance (MLI) law that became effective on January 1, 2013. OIVS development was a joint effort of CAPS and the Alabama Department of Revenue (ADOR).
In conjunction with the development of the system, CAPS coordinated a state-wide, two-phase public awareness campaign. Phase I of the campaign ran from September 2012-October 2013, and Phase II ran February-December 2015. We used easily recognizable graphics that mimicked traffic signage and commercials that depicted real-life situations to convey messages focused on the economic, social, and legal impact of the deployment of OIVS.
ONE SPOT // Marketing Campaign
The Optional Network Election for Single Point Online Transactions (ONE SPOT) tax filing system was designed and implemented by the Alabama Department of Revenue (ADOR) pursuant to the passage of SB 459 in May 2012. It allows companies doing business in Alabama to pay sales, use, and rental tax for all cities and counties and the state through the central My Alabama Taxes portal.
Because the system is optional, the benefits of using this system must be made clear to Alabama business owners and companies. To accomplish this, CAPS worked with ADOR on a highly targeted publicity campaign. By using simple images and slogans, CAPS promoted the ONE SPOT system as a convenient, time-saving tool for business owners across Alabama, allowing them to focus on business development instead of administrative red tape.
TACT // Marketing Campaign
Ticketing Aggressive Cars and Trucks (TACT) is a program designed to deter unsafe driving behaviors by passenger vehicle and commercial motor vehicle (CMV) drivers. The program encourages drivers to “share the road,” thereby reducing the number of CMV-passenger vehicle crashes, injuries, and fatalities.
CAPS coordinated a TACT public awareness campaign to assist in information and education efforts. The main goal of the campaign was to raise awareness among car and truck drivers about unsafe driving behaviors through the production and placement of radio and digital advertisements.
Tax Refund Debit Card // Marketing Campaign
In the spring of 2013, CAPS worked closely with the Alabama Department of Revenue (ADOR) to promote its Tax Refund Debit Card program for taxpayers filing their 2012 taxes. In a move away from the costly process of issuing paper checks, ADOR encouraged all eligible taxpayers who were not receiving direct deposits to take advantage of the debit card program.
The campaign’s main goal was to tout the benefits of receiving a pre-paid debit card with your tax refund dollars loaded on it as opposed to a paper check.
Tax Refund Direct Deposit // Marketing Campaign
In the spring of 2014, CAPS worked closely with the Alabama Department of Revenue (ADOR) to promote their Direct Deposit program for taxpayers filing their 2013 taxes. In a move away from the costly process of issuing paper checks, ADOR encouraged all eligible taxpayers to request their refund in the form of an electronic bank deposit.
The campaign’s main goal was to tout the benefits of receiving a tax refund via direct deposit.